Provide ticketing
Every seat
accounted for.
A full ticketing stack for clubs moving to mandatory digital: allocation, wallet delivery, transfer, and an authorised exchange capped at face value. Every seat is accounted for from issuance to turnstile, and the secondary market belongs to the club rather than to a reseller.
The ticket lifecycle
Four steps, one system of record.
Every seat accounted for
Each ticket is issued as a QR-coded pass that lands directly in Apple Wallet or Google Wallet, with credentials that rotate so a screenshot is worthless. Issuance, transfer and scan are written to a tamper-evident record, so the ticket office can answer who held any given seat, at what price, at any point in the season - without reconciling exports from three vendors.
Own your secondary market
Resale happens inside your own channel, not on a reseller's site. The club is the authorising party on every transfer, the price is capped at face value at issuance rather than policed afterwards, and the only money on top is a transparent, disclosed service fee. The revenue and the supporter relationship stay with the club.
Issue
Allocate by membership, ballot or loyalty threshold, applied across every seat.
Your rules: membership category, ballot outcome or seniority band, applied to every seat.
Loyalty and ticketing share one fan identity, so points can gate a sale window.
Every seat is issued from one system of record. No shadow inventory anywhere.
Deliver
The pass lands in Apple or Google Wallet with rotating credentials.
The pass lands in the wallet fans already carry. Nothing to download.
The credential rotates constantly, so a copied barcode never works.
No static image to forward, sell or print. No double-sold seats.
Transfer or resell
Face value only, authorised by the club, with the original ticket voided.
Resale is capped at face value by rules built into the ticket itself.
The club authorises every transfer, so you keep the fan and the data.
The seller is credited and the old credential voided in one movement.
Scan
Fans tap in on the readers already installed at your turnstiles.
Twelve runs on your existing readers. No hardware programme, no new supplier.
Tap-in speed matches what stewards expect today, even at peak.
Attendance flows back into the same ledger in real time, with no manual entry.
Compliance, not a marketplace
The law is already pushing you here.
Across the UK and EU, uncapped for-profit resale is being closed down while authorised, face-value channels with a disclosed service fee remain explicitly permitted. Twelve is built to be that channel.
Regulatory readiness
99/100
- Enforced
Capped at face value
Resale price can never exceed the original ticket price. The seller is credited face value; the original ticket is blocked and reissued to the buyer.
Price integrity100 - Enforced
Transparent service fee
A single disclosed fee per transaction, shown before checkout. That fee is our entire commercial model - the club pays nothing for the platform.
Fee disclosure100 - Club-set
Organiser-authorised
Every listing runs under the club's own terms, with the club able to restrict, cap or close the exchange per fixture.
Club control96 - Exportable
Auditable by design
Full chain of custody per seat: who was allocated it, who held it, who scanned in. Exportable for the club, the league and the regulator.
Audit trail98
How it compares
Ticketing vendor, fan token, or Twelve.
| Criterion | Status quo vendor | Fan tokens | Twelve |
|---|---|---|---|
| Cost to the club | Licence fees plus per-ticket charges, billed whether seats move or not. | Marketing spend on an asset the club does not control. | No platform fee. We earn only on authorised resale. |
| Resale control | Secondary market happens off-platform, at whatever price it likes. | Not addressed - tokens are separate from the seat. | Face-value cap enforced at issuance, club is the authorising party. |
| What the fan has to learn | A new app, a new login, a PDF to print. | Wallets, keys, exchanges and price risk. | Nothing. The pass lands in the wallet already on the phone. |
| Fraud protection | Screenshots and duplicates caught at the gate, if at all. | Out of scope. | Credentials cannot be duplicated or backdated; every seat is auditable. |
| Regulatory posture | Consumer terms only; resale disputes land on the club. | Advertising complaints and consumer-protection scrutiny. | Nothing tradable is issued to fans, so no speculative exposure. |
Where each approach lands on the things a ticketing office actually has to answer for.
Cost to the club
- Status quo vendor
- Licence fees plus per-ticket charges, billed whether seats move or not.
- Fan tokens
- Marketing spend on an asset the club does not control.
- Twelve
- No platform fee. We earn only on authorised resale.
Resale control
- Status quo vendor
- Secondary market happens off-platform, at whatever price it likes.
- Fan tokens
- Not addressed - tokens are separate from the seat.
- Twelve
- Face-value cap enforced at issuance, club is the authorising party.
What the fan has to learn
- Status quo vendor
- A new app, a new login, a PDF to print.
- Fan tokens
- Wallets, keys, exchanges and price risk.
- Twelve
- Nothing. The pass lands in the wallet already on the phone.
Fraud protection
- Status quo vendor
- Screenshots and duplicates caught at the gate, if at all.
- Fan tokens
- Out of scope.
- Twelve
- Credentials cannot be duplicated or backdated; every seat is auditable.
Regulatory posture
- Status quo vendor
- Consumer terms only; resale disputes land on the club.
- Fan tokens
- Advertising complaints and consumer-protection scrutiny.
- Twelve
- Nothing tradable is issued to fans, so no speculative exposure.
Ballots that fans trust
Run weighted or random draws with published rules, entry receipts and a verifiable outcome for every entrant.
Priority from the ledger
Sale windows open by tenure band or point threshold, read live from your Twelve loyalty ledger.
Forward, donate, release
Season-ticket holders can pass a seat on, donate it to a community scheme, or release it back for redistribution.
Get started
Ready to run your next season smarter?
Talk to our club team. We will map your current ticketing, loyalty and financing setup and show you the migration path.
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