The seat nobody sits in.
Filled, at face value.
Twelve authorises the transfer, verifies the holder, records the scan and settles the fee, on the ticketing platform, the CRM and the access control you already run. It does not sell tickets, and it does not replace your provider.
What the layer does
Four verbs.
Nothing replaced.
Twelve authorises, verifies, records and settles. It does not issue a ticket, and it does not touch the systems that do.
Your provider still sells the ticket
Primary sale, seat map, payment: untouched, and busier.
You own the authorised channel
Resale at face value, through the club, with the fee returning to the club.
Authorise
A supporter who cannot attend releases the seat in two taps, inside the club's own app. Twelve authorises the transfer against the rules the club sets.
The price limit is the club's, and it is applied every time.
Every transfer runs through a channel the club controls.
The moment the seat is released, the old ticket stops working.
Two taps. Face value. The club's rules.
Verify
Twelve checks who is holding the seat now, and writes that person to the supporter record.
A real supporter, not a stranger from a site the club has never heard of.
No new app to install, no new card to adopt.
The holder agreed to be known to the club. That consent is kept.
The seat is filled, and the club knows by whom.
Record
The scan at the gate is written to the same record, on the readers the stadium already has.
No new hardware at the turnstile.
Who is inside, in real time, seat by seat.
Issue, transfer, scan: one supporter, one history.
The gate writes the record.
Settle
The service fee on the transfer returns to the club at a disclosed rate. Your payment provider settles it; Twelve never holds the money.
One fee, shown before checkout. The club keeps the majority.
Twelve earns a share of the same fee, so it earns only when the club does.
Every transfer and every scan, evidenced.
The fee stays inside the club.
One data record
One data record
for every fan.
Every issue, transfer, resale and scan writes to the same supporter record. You know who actually sat in the seat, not only who bought the ticket.
A supporter who buys, passes a ticket to a friend and scans in twelve times a season is one verifiable record, not four disconnected rows.
Real attendance, not sales
Entry data ties each scan back to the supporter who used the seat.
Resale you can see
Official transfers and face-value resales stay attached to the same record.
Sharper targeting
Sale windows and pricing built on who actually attends, match after match.
Not a ticketing company
Built for where
football is going.
Official resale, face-value controls and complete traceability—built into every ticket movement.
- Face-value control
- Club-authorised resale
- Audit-ready records
- Enforced
Capped at face value
Resale can never exceed the original price. The seller is credited, the old ticket blocked and a new one issued to the buyer.
- Disclosed
Transparent service fee
One disclosed fee per transaction, shown before checkout. The club pays nothing to run it.
- Club-set
Club-authorised
Every listing runs under your own terms, with the exchange capped, restricted or closed per fixture.
- Exportable
Auditable by design
Full chain of custody per seat: who was allocated it, who held it, who scanned in. Exportable at any time.
How it compares
Why clubs choose Twelve.
The difference between selling tickets and controlling the full ticket journey.
| Criterion | Traditional ticketing | Twelve |
|---|---|---|
| Resale control | External marketplaces set the price and own the relationship. | Face-value resale authorised by the club. |
| System setup | Separate systems and manual reconciliation. | One connected record across ticketing and loyalty. |
| Supporter data | Limited visibility after the initial sale. | One supporter profile across every ticket movement. |
| Commercial model | Fixed licence and per-ticket fees. | No licence fee. Twelve earns a share of the disclosed fee, only when the club does. |
Resale control
- Traditional ticketing
- External marketplaces set the price and own the relationship.
- Twelve
- Face-value resale authorised by the club.
System setup
- Traditional ticketing
- Separate systems and manual reconciliation.
- Twelve
- One connected record across ticketing and loyalty.
Supporter data
- Traditional ticketing
- Limited visibility after the initial sale.
- Twelve
- One supporter profile across every ticket movement.
Commercial model
- Traditional ticketing
- Fixed licence and per-ticket fees.
- Twelve
- No licence fee. Twelve earns a share of the disclosed fee, only when the club does.
Fair access supporters can trust
Run ballots and sale windows using published membership and loyalty rules.
Reward loyalty automatically
Priority updates as supporters attend, renew and engage.
Every seat stays in play
Transfer, resell, donate or release unused seats back to the club.
The one sentence
Twelve fills the empty seat, keeps the fee inside the club, and names the person sitting in it.
No licence fee, no per-ticket charge. Twelve earns a share of the same disclosed fee, so it earns only when the club does.
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