One membership.
Every matchday.
Reward attendance, commitment and belonging through one connected membership.
The membership wallet
Everything your supporters have earned.
Membership, attendance, loyalty, priority and rewards—carried in one wallet under one supporter identity.
SUPPORTER SINCE 2004
№ 04 812
Ballot weighting ×4
MEMBERSHIP
Years on the terrace become ballot weighting - the club can read your history without a spreadsheet.
Points
2,480
Streak
12
Tier
Gold
How it works
Earn. Progress. Belong.
One connected loyalty journey—from every interaction to every reward.
Earn
Recognise every meaningful supporter interaction.
Reward supporters for showing up.
Recognise long-term commitment.
Reward engagement wherever it happens.
Every interaction contributes to one live supporter profile.
Progress
Give supporters a live, transparent view of where they stand.
Recognise years of support.
Reward commitment wherever the club plays.
Show every supporter their current priority.
Transparent. Live. Fair.
Access
Turn loyalty into opportunities that matter.
Reward loyal supporters first.
Apply clear, consistent priority automatically.
Unlock better access and exclusive experiences.
Loyalty should open doors.
One data record
One data record
for every fan.
Membership, attendance, priority and rewards all land on the same supporter record, so loyalty is measured on real behaviour instead of separate programme silos.
The supporter who has renewed for fifteen years, attends away matches and invested in the club is one record, and the club can finally see it.
Better insights
One live supporter view across membership, attendance and rewards.
Clearer value
Recognise commitment that no single system could measure on its own.
Rewards that land
Priority and offers matched to what each supporter actually does.
What we connect
You already reward loyalty. Now connect it.
We do not replace your loyalty programme.
We bring memberships, attendance, priority and rewards into one live supporter record.
Season ledger
1,410 pts
- Tier III
Away points
Earned per travelling fixture, spent on allocation priority.
+250 - Tier IV
Seniority bands
Consecutive season-ticket years, tracked without spreadsheets.
+500 - Tier II
Numeric thresholds
Gate a sale window at any point value you choose.
+120 - Tier III
Attendance history
Prove a fan actually turned up before granting big-match access.
+300 - Tier I
Member numbers
Tenure signalling that never resets, portable across systems.
+150 - Tier I
Stamps & rewards
Kiosk, retail and content perks on the same balance.
+90
How it compares
Why clubs
choose Twelve.
The difference between managing loyalty and connecting it.
| Criterion | Traditional loyalty | Twelve |
|---|---|---|
| Record keeping | Manual spreadsheets and disconnected records. | One live supporter profile. |
| Priority | Manual rankings before every sale window. | Automatic, transparent priority. |
| Supporter identity | Separate databases across different systems. | One supporter identity across every interaction. |
| Engagement | Reactive rewards and occasional campaigns. | Continuous recognition and engagement. |
The same loyalty question, answered two ways.
Record keeping
- Traditional loyalty
- Manual spreadsheets and disconnected records.
- Twelve
- One live supporter profile.
Priority
- Traditional loyalty
- Manual rankings before every sale window.
- Twelve
- Automatic, transparent priority.
Supporter identity
- Traditional loyalty
- Separate databases across different systems.
- Twelve
- One supporter identity across every interaction.
Engagement
- Traditional loyalty
- Reactive rewards and occasional campaigns.
- Twelve
- Continuous recognition and engagement.
Points unlock opportunities. Never speculation.
Supporters earn recognition—not financial products. Nothing is bought, traded or listed.
Book a Loyalty WalkthroughThe one sentence
You already reward loyalty. Now connect it.
We bring memberships, attendance, priority and rewards into one live supporter record.
Book a 20-minute demo
Get started
READY TO MAKE LOYALTY MATTER?
We'll map your current membership, priority and reward rules, then show how Twelve connects them without replacing your existing systems.
Newsletter
Matchday intelligence.
Once a month.
One sharp monthly briefing on ticketing, loyalty, fan engagement and supporter financing. No noise. Just ideas clubs can use.