Explore loyalty
One membership.
Every matchday.
Supporters earn points for turning up and spending with the club, see exactly where they rank against the rest of the support, and unlock real rewards - priority ticket windows, ballot entries and seat upgrades. It is the loyalty your club already runs, collapsed into one live record they carry in their pocket.
The membership wallet
Season tickets, member numbers, away points - one stack.
SUPPORTER SINCE 2004
№ 04 812
Ballot weighting ×4
MEMBERSHIP
Years on the terrace become ballot weighting - the club can read your history without a spreadsheet.
Points
2,480
Streak
12
Tier
Gold
How the ledger works
Earn, rank, access. Nothing in between.
Earn
Attendance, renewals, away trips and kiosk spend all write to one ledger.
Every turnstile scan is recorded, so the ledger shows who actually turned up.
Tenure and membership continuity carry over automatically each season.
Matchday purchases feed the same ledger. No separate scheme or card.
No. The ledger reads from your existing ticketing, CRM and retail systems.
Whatever you decide: scans, renewals, away travel, kiosk spend, volunteering.
Nothing. The pass lives in the wallet fans already use, under your branding.
Rank
Tenure and points resolve into transparent tiers fans can see at any time.
Your tenure bands are digitised exactly as written. We invent no new rules.
Travelling support is credited automatically per fixture. No spreadsheets.
Fans see their exact position before a window opens, so appeals drop away.
It carries over. Historic seniority is imported and shown as it stands.
Yes. Bands are club-controlled, and every past decision stays auditable.
Every fan sees their own standing and the events behind it.
Access
Priority unlocks ballots, sale windows and upgrades. Points only open doors.
Priority is applied at issuance from the same fan identity as ticketing.
Tiered windows open automatically, with a clear record of who was eligible.
Points open doors and nothing else. They are never priced or traded.
Never. Points are non-transferable, have no price and cannot lose value.
No. No token, no speculation, no wallet for fans to manage.
A season of rules can be live in weeks, with no integration project.
What we digitise
You already have a loyalty system. It just isn't digital.
We map each mechanic your club runs today onto the ledger, one at a time. Fans see continuity, not a migration.
Season ledger
1,410 pts
- Tier III
Away points
Earned per travelling fixture, spent on allocation priority.
+250 - Tier IV
Seniority bands
Consecutive season-ticket years, tracked without spreadsheets.
+500 - Tier II
Numeric thresholds
Gate a sale window at any point value you choose.
+120 - Tier III
Attendance history
Prove a fan actually turned up before granting big-match access.
+300 - Tier I
Member numbers
Tenure signalling that never resets, portable across systems.
+150 - Tier I
Stamps & rewards
Kiosk, retail and content perks on the same balance.
+90
How it compares
Spreadsheet, fan token, or ledger.
| Criterion | Status quo vendor | Fan tokens | Twelve |
|---|---|---|---|
| What the points are | Spreadsheet rows and membership numbers, updated by hand. | A tradable asset with a market price attached. | The club's existing ledger, digitised as-is. Access priority only. |
| Can a fan lose money? | No, but records get lost and disputes are manual. | Yes - value fluctuates and can fall to nothing. | No. Nothing is bought, sold or traded at any point. |
| Effect on ticketing | Separate database, reconciled before each sale window. | None - loyalty and access stay disconnected. | Shared fan identity drives ballot priority with no integration work. |
| Cost to the club | Staff hours every matchday and every renewal cycle. | Campaign budget plus reputational risk. | Bundled with ticketing. No separate loyalty fee. |
| What supporters see | A number they cannot verify until the ballot opens. | A price chart. | Live standing, in the wallet, before the window opens. |
The same loyalty question, answered three ways.
What the points are
- Status quo vendor
- Spreadsheet rows and membership numbers, updated by hand.
- Fan tokens
- A tradable asset with a market price attached.
- Twelve
- The club's existing ledger, digitised as-is. Access priority only.
Can a fan lose money?
- Status quo vendor
- No, but records get lost and disputes are manual.
- Fan tokens
- Yes - value fluctuates and can fall to nothing.
- Twelve
- No. Nothing is bought, sold or traded at any point.
Effect on ticketing
- Status quo vendor
- Separate database, reconciled before each sale window.
- Fan tokens
- None - loyalty and access stay disconnected.
- Twelve
- Shared fan identity drives ballot priority with no integration work.
Cost to the club
- Status quo vendor
- Staff hours every matchday and every renewal cycle.
- Fan tokens
- Campaign budget plus reputational risk.
- Twelve
- Bundled with ticketing. No separate loyalty fee.
What supporters see
- Status quo vendor
- A number they cannot verify until the ballot opens.
- Fan tokens
- A price chart.
- Twelve
- Live standing, in the wallet, before the window opens.
Points confer priority. Never a price.
The loyalty layer carries no tradable value and no market. That is a deliberate design constraint, and it is why the platform stays outside crypto-asset and gambling perimeters.
Book a loyalty walkthrough
Get started
Ready to run your next season smarter?
Talk to our club team. We will map your current ticketing, loyalty and financing setup and show you the migration path.
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