No rip-and-replace
Integrate. Don't replace.
Twelve works alongside your existing CRM, ticketing platform and stadium infrastructure. Implementation is incremental, flexible and designed around your current operations.
Built for football's
next chapter.
Twelve connects ticketing, loyalty and supporter financing through one layer over the systems a club already runs. We combine football expertise, compliant finance and product technology to strengthen supporter relationships and unlock new opportunities.
One supporter. One journey. One record.
Our thesis
Digitise the relationship.
Not the speculation.
Football clubs already recognise loyalty through attendance, tenure, membership and access.
Twelve connects those existing relationships in one live supporter record.
Nothing supporters need to buy.
Nothing they can lose.
How we work
Three principles
we never compromise.
Club-first
The club owns the relationship.
Your supporters. Your data. Your brand. Your pricing. Every supporter-facing experience can carry your club's identity.
No licence fee
Our incentives align with yours.
No unnecessary software replacement. No licence fee for technology you already use. Twelve earns through the transactions and services it helps make possible.
The technology
Powerful infrastructure.
Invisible to supporters.
Twelve uses distributed-ledger technology to protect tickets, credentials and supporter records from duplication, backdating and unauthorised alteration.
There is no wallet to fund. No coin to buy. Nothing tradable.
Credentials that cannot be duplicated
- Traditional systems
- Credentials can be copied, forwarded or sold more than once.
- With Twelve
- Every credential is unique, continuously validated and fully traceable.
One supporter record across every interaction
- Traditional systems
- Ticketing, attendance and loyalty live in separate systems.
- With Twelve
- Attendance, loyalty, tenure and access rights connect to one supporter identity.
A complete, audit-ready history
- Traditional systems
- Records are changed and reconciled across separate databases.
- With Twelve
- Every issuance, transfer and scan remains clear, verifiable and audit-ready.
Infrastructure.
Not an asset class.
The technology stays behind the scenes. Nothing in the supporter experience carries a market price.
Twelve Fintech Securities
Compliance
by design.
Ticketing and loyalty are club technology. Supporter financing is compliant financial activity. Twelve keeps these activities clearly separated and manages financing through documented, supervised and audit-ready processes.
The team
One team.
One shared vision.
Our team combines football, compliant finance, product development, engineering, investor relations, marketing and ecosystem growth.
Managing Director
Jean-Paul Scheuren
Leads strategy, governance and the compliance roadmap.
CEO
Arthur Salkin
Leads the Twelve vision, platform, partnerships and long-term direction.
COO
Adam James
Runs day-to-day operations, execution and cross-functional delivery.
Business Developer
Juraj Kovac
Builds club relationships and develops new business opportunities for Twelve.
CSO
Petra
Shapes strategy, partnerships and the long-term growth roadmap for Twelve.
Product Manager / CTO
Jamey Jager
Turns compliance complexity into secure product infrastructure.
CMO
Amaury Focant
Leads positioning, marketing and ecosystem growth.
Investor Relations
Annick Reuter
Connects institutional capital with Twelve's financial infrastructure.
Get started
LET'S BUILD FOOTBALL'S NEXT CHAPTER TOGETHER.
Tell us where your club is today. We'll show how Twelve can connect your supporter journey without replacing the systems you already use.
Based in Luxembourg · working with clubs across Europe
Newsletter
Matchday intelligence.
Once a month.
One sharp monthly briefing on ticketing, loyalty, fan engagement and supporter financing. No noise. Just ideas clubs can use.